Legibility

Depending of how the information is presented it appears to different audiences with different effects. Obviously the first thing to bring our attention are colours and images which make us to take a second look, although another most important thing is the case of are we are able to read the information properly, which in the end can bring our further attention. 

Factors making our work better legibility: 

• size
• colour
• font
• and how we set up the positioning of text/images

Some examples:

Each kind of posters is appear to the different kind of audience, so designer has to have a clear idea of what would bring his audience's attention. Also when people look at posters, they are more likely to put their attention on the ones with brief text, which gives all basic information along with interesting design.

Warning signs,are design in the form to quickly get our attention and to give us clear information.

         

Another good example comes from my work experiences in Public Relations company, where as I was taught it is important element of creating a logotypes,as the logotype should be well seen in both light and dark background, and it was shown to me at the example of one of works for the Wroclaw's Zoo: